My work requires me to consider and understand design thinking, and how companies that are generally not from a traditional ‘design’ background might be able to implement elements of the process into their work.
I find design thinking to be a worthy and interesting appraoch. The greatest problem is finding good, realistic examples and case studies. That is, I don’t want to hear about Apple, Starbucks, etc. I want to know about some small B2B firms that have implemented it well.
Day-2019-02-02: I am currently reading the book, Designing Your Life by Bill Burnett.